Our Experts

Alex Prichard





approaching your environment with a purposeful mix of care and persistent effort.

Head Chef.

With passion and purpose, Alex Prichard’s success is grounded in dedication, drive, and passion. Alex has quickly risen as one of Australia’s most sought after chefs for media commentary, commercial opportunities and custom dining experiences.

Local Produce Advocate. 

Accumulating over a decade of experience in Australia’s leading restaurants, with his heart and soul in supporting local producers.

Giving Back. 

In addition to local Australian producers, Alex is passionate about education and inspiring the next generation of chefs , motivating young people as early as high-school.
“Supporting local growers is not only great for your plate, but it is essential to their survival.”

The Details

expert offering

  • Expert Commentary
  • Local Produce Advocate
  • Recipe Creation and Industry Consulting
  • Corporate Workshops and Experiences
  • Commercial Partnerships
  • Brand Ambassadorship

My advice for the home cook is to spend the time seeking out the best produce

Alex has featured as an expert chef in KitchenAid’s 2020 commercial campaign and has been featured in multiple top-tier publications including Broadsheet and Delicious. Alex works with charities including OzHarvest and Tour de Cure.


  • Youngest appointment of head chef in Icebergs’ history at 24 years old
  • National finalist, Appetite for Excellence 2018
  • Mentored by hatted chefs Massimo Mele, David Chang, Ben Greeno, Jerome Leggard, Paul McGrath and Monty Koludrovic