Our Experts

Jessica Ridley





Someone who helps clients feel confident, prepared, and in control during media engagements.


Jessica Ridley is a media commentator and TV journalist regularly showcased on Nine’s Today Show. Prior to this, she was on Channel 7’s Sunrise breakfast show as the Sydney correspondent, also working on 7NEWS Australia across finance, real estate, consumer, health and entertainment news.


Having worked in Australia’s largest TV and radio newsrooms for over 10 years, Jessica has developed a reputation as a highly engaging and versatile journalist with solid skills in live television and breaking news. She’s covered major events including the COVID-19 pandemic, elections, floods, bushfires and high-profile court cases.

She has been afforded access to the most powerful players in Australian politics and business, regularly interviewing government policy makers and corporate

decision makers. She is regularly asked to MC corporate events, receiving excellent client feedback as someone who is able to complement and enhance the mood and objective of the event.


More recently, Jessica founded By The Way Media to funnel her on-camera skills into training corporate spokespeople on how to deal with the media, share their unique stories through compelling video content and communicate effectively.

Jessica’s media training expertise equips speakers with practical tools to be in control during a live or pre-recorded TV, radio or print interview.

She has hosted a broad range of events including outdoor sport broadcasts, corporate awards nights, red carpets, breakfast seminars, Q&A panels, business live streams, races luncheons and fundraisers.

“It was an absolute pleasure to have Jessica co-host the 2019 Australian Service Excellence Awards. The night went off flawlessly. She is a delight to work with – so capable and professional!”
Customer Service Institute of Australia (CSIA)



  • Event Master of Ceremonies
  • Discussion Panel Facilitator
  • Keynote Speaker
  • Corporate Video Presenter + Narrator
  • Public Speaking and Media Coach
  • Podcast Host
  • Voiceover Artist
  • Brand Partner